On-Camera Workshop

Captivate Your Audience and Monetize Your Brand!

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Are you looking to build your TV presence or monetize your brand or business?

You are about to learn how to easily book TV appearances, master the proper on-camera technique, and gain more confidence & posture...


Answer a few questions...
and be honest with yourself!

Do you want to grow your brand or business exponentially with tons of free advertising and publicity opportunities?

Can you see yourself as a "go-to person" on TV?

Do you want to bring your expertise, skills, or perspective to a national audience?

Are you looking for the path to overcome your reservations about being great on-camera?


Are you nodding your head “yes”...? Good...

Because, you’re so in the right place!

Introducing your complete guide to getting on TV and monetizing your band:

On-Camera Workshop is my online coaching course that will teach you the EXACT step-by-step process to secure TV appearances, master the proper on-camera technique, and understand proper protocols once you’re on the set.

Whether you’re an interior designer, a doctor, lawyer, chef or any successful business owner you can be an ON-CAMERA Personality!

On-camera appearances not only solidify (and increase) your top positioning in your field, but also grow your business exponentially with tons of free publicity!

I’ve spent YEARS mastering how to be successful on-camera.

For over a decade, I've been an on-camera host, live presenter, and commercial actress. I've appeared as a host and in commercials for companies like QVC, Nissan, Office Max, Cable One, Keurig, Jenny Craig, Sun Sweet, John Deere, and more.

Hi! I'm Shannon O’Dowd

As an on-camera and media training coach, I specialize in coaching TV hosts, influencers, and experts. I’m passionate about sharing everything I’ve mastered with my clients.

My training focuses on brand messaging, on-camera technique, talking points, sound bites for TV appearances, press junkets, talk shows, social media, and more.

I train my clients how to book the appearance AND how to make the absolute best possible performance.

As a coach, I’m all about one thing: RESULTS!

Real, tangible results.

My clients have appeared on networks like ABC, QVC, HSN, FOX, WE, HGTV, The Hallmark Channel, and more...

Getting on TV doesn't have to be hard.

In fact, I’ll show just how easy it is to book an on-camera appearance once you know exactly who to reach out to and know what information you need. I’ll also prepare you with exactly what to expect once your on-set to insure your performance positively impacts your brand or business.

I can’t wait to share this digital coaching course with you.

I’ve poured my heart and soul into creating this course so that you can have all the information you need right now in order to get on TV and monetize your brand.

Everything I utilize with my private coaching clients is now right at your finger tips... for a fraction of the price. You can have immediate access to all the content in my digital course On-Camera Workshop today!

Let’s Get Started Today!

With Shannon's experience hosting on QVC, Shannon has been a genius helping me target my brand for a TV audience. She is able to give me the constructive criticism I need to get better, which she was immediately on point and so right, without making me feel defensive or like the beginner I am. I'm lucky to have found her, and look forward to working with her for a long time to come.”

- Dr. Larry Burchett, ER Doctor

Learn more about how Shannon’s tools, techniques, and coaching helped Dr. Larry Burchett become a successful on-camera personality:

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So what's included in the course?

On-Camera Workshop is an online coaching course, which means you’ll have access to all my coaching and content immediately.

On-Camera Workshop is broken down into 12 different modules (or sections) so that we can focus on one aspect at a time.

The content is delivered to you via coaching videos of me clearly explaining each step and technique. Three modules (or sections) have accompanying PDFs.

You'll have access to the entire program... so that means you get to go at whatever pace you want!

In this coaching course, you will learn the proper on camera technique, how to find your brand message, and perfecting your energy level. You'll also learn about sound bites and talking points.

Plus, I will teach you HOW to secure TV appearances AND about proper protocols once you are on the set.

If you feel you have something to say, but don’t know how to get your message out there, On-Camera Workshop will train you how to get your message out AND how to feel super confident doing it.

This course is chalked full of all the information that will make your dream of being a TV expert or household name a reality.

Together we will make that dream come true (just like I have for so many others)!

“I love Shannon! She is incredibly progressional and gives great feedback along with tricks on how to accomplish my on-camera goals. Her outgoing personality and versatility makes you want to work all the harder.”

- Fran Berger, Restauranteur


Once you enroll in On-Camera Workshop, you’ll have immediate access to all my coaching content, secrets, and tips I only share with my private coaching clients... until now!

PLUS, get a 30 minute coaching session for FREE when you register for my course!

Let’s Get Started Now!

“As a key note speaker, I realized the importance of having my message come across consistently and effectively on-camera. After working with Shannon, I'm on message in front of the lens, I feel confident on-camera, and my audience frequently comments on how natural I appear on video. Shannon is positive, fun, brilliant, and absolutely the best in this space.”

- Mike Ganino, Culture Consultant


How About A FREE Bonus?

(Yep, I said FREE!)

Your success is incredibly important me, that's why I want to give you (for FREE) my kit:

The 5 Steps To Book Your First Appearance in 30 Days!

“Thank you, Shannon, for being the kind of coach that makes working actually fun! Your teaching style is absolutely FABULOUS! I've studied with other people in town and the way you coach is so supportive, uplifting, and empowering. Thank you for sharing your skills and experience. Can't wait to continue working with you!”

- Rebecca Kordecki, Fitness Expert


Oh... I almost forgot to mention — it’s all RISK FREE!

How To Get On TV is jam-packed with all the tools, techniques, and information that will help you get on TV, captivate your audience, and monetize your brand.

I am confident that you will LOVE this digital coaching course (and the FREE bonus!).

My goal is for you to be happy and successful.

However, if for some reason, you aren't satisfied with the course, shoot me an email within 30 days and I'll gladly give you a FULL refund.


This is your chance to risk NOTHING to make your dreams come true.

I can’t wait to share all my tips, tricks, and secrets that I’ve learned over the past decade with you!

Enroll Now and Let’s Get Started!

Shannon is a great coach because she is also a working television host. If you want to learn from the best, Shannon is the person to go to. She not only is great for helping you improve on-camera, but also offers excellent career advice and tips by helping you book jobs and appearances. Your career is an investment and Shannon provides a wonderful return.”

- Kyle Kittleson, Animal Behaviorist & Television Host


Want a sneak peak INSIDE the course?

Course Curriculum

  What is Media Training?
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  On-Camera Technique Basics
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  Creating Your Brand
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  How to Be Interviewed By The Media
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  Q & A With A Top TV Personality
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  Tips and Tricks for Appearances with Emmy Award-Winning News Anchor
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  Interview with a Top Branding Expert
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  Learn How to Get Representation for TV Appearances and Network Shows
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  Building Your Brand Online
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  Experience A Coaching Session
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  TelePrompter Training 101
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  How to Find A Media Trainer
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  Bonus Kit-5 Steps To Book An On-Camera Appearance in 30 Days!
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  You're Done! What's Next? Book A Coaching Session & More!
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The truth is: If you change nothing... nothing will change.

Meaning: If you keep doing what you've been doing...

Everything will stay the same.

This is your moment to take ACTION and change the course of your career.

You're about to have access to all of the information, examples, insights, checkoff lists, tools, and techniques that I only give my private coaching clients... until now.

I can't wait to share this course with you and I can't wait to see you on TV!

Let’s do this!

Get started now!

Frequently Asked Questions

Do you offer any refunds or guarantees?
You bet! You have 30 days to try my proven tools and techniques. I wish I could GUARANTEE that you'll immediately book a TV appearance and instantly appear perfect on-camera (although I have many clients that have done this within a few weeks of the program!). I also don't hide the fact that you have to do your part to implement these tools. What I can guarantee is that you'll have the exact tools, techniques, and steps to master the proper on-camera techniques and monetize your brand. My mission in life is to positively impact my clients' lives... and I'm confident this course will impact yours! But, if for some reason you don't feel like this program is helping you- shoot me an email and I'll gladly give you a refund. So... this is your chance to risk NOTHING to change EVERYTHING!
This program would be a big investment for me. Is it really worth the price?
It depends on one thing: What you value. Do you value knowing exactly what steps to take, how to develop the proper on-camera skill set, and positively changing the impact of your business? Then yes- it's worth it. What you're probably actually thinking is: "I don't want to spend money on something that seems so unnecessary." I totally get you. However... You're ready to be the on-camera expert for your industry. You're ready to increase your revenue. You're ready to share your brand with as many people as possible. How many more months (or years!) are you going to keep wasting your time being frustrated with which steps to take?This coaching program many be an investment- but imagine how much time and energy you could be wasting by NOT enrolling in this program. I regularly work with private clients and help them develop the exact skill set that has allowed me to be a successful host, spokesperson, and on-camera talent. How To Get On TV is my online coaching course that gives you access to all the tools I utilize with my private coaching clients... at a fraction of the price. It's time for you to be different from the rest and take ACTION.
Can't I just find this information online?
Ummm.... you can find just about anything online these days, but does that mean it's actually valuable? Or actually works? No way! One of the reasons I created this program is because there are so many incorrect "tips" and "tricks" out there! There are many "media training" coaches that don't have the on-camera experience necessary to share this skill set. I want to provide you with the most clear, effective, and applicable tools that will lead you directly on the path to getting your message out there.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.